full brand STRATEGY & DESIGN
Florette Skincare is a range of products designed specifically for new mums. Belinda, owner and director firmly believes that mums deserve the best and thus, only natural and organic ingredients which are safe for breastfeeding and pregnancy are used in the products. The products are cruelty free, vegan, non-toxic and the packaging materials are all recyclable. On top of this, Florette Skincare love giving back to the community & 5% of profits go to charity.
The name Florette is inspired by its meaning - a mythological Roman goddess of flowers. This was a really important starting point, which led us to carefully illustrate a delicate flower that not only looked like an F, but also reflects the idea of a mother cradling her child. This icon is the beating heart of the brand & using a clean typeface and soft colour palette, crafts the whole body. Watch this space as we are still working hard designing the packaging.