BRAND STRATEGY & DESIGN
West Interiors is an interior design business that focuses on spatial planning. Director Ailie likes to guide her clients through the entire build from start to finish, feeling that it’s important to build a personal relationship with each client. “ I really want to focus more on building sustainably” - says Ailie. “ On a daily basis we try to be as environmentally friendly as possible and feel this can be brought into the building process more.”
Such a beautifully crafted brand this one. Working with Ailie, who has a great design eye herself, we were able to concept and refine a sophisticated brand that oozes simplicity. The multiple logo variations and secondary style logos really deepen the personality of the brand and are so diverse in how they may be used. A well thought out colour pallet that is inspired by nature with a contrasting burnt orange to warm the whole vibe. A project I’m totally in love with.