WANT TO KNOW HOW TO BECOME A FREELANCE GRAPHIC DESIGNER?

Freedom, creativity and a life lived on your terms awaits.

It’s time to make your move!

Spoiler alert: you can do it ;)

LIVE LIFE ON YOUR TERMS

WORK FROM ANYWHERE

FLEXIBILITY AND FREEDOM

SCREW THE MAN, BE YOUR OWN BOSS

LIVE LIFE ON YOUR TERMS WORK FROM ANYWHERE FLEXIBILITY AND FREEDOM SCREW THE MAN, BE YOUR OWN BOSS

Dreaming of quitting your 9-5 job and going out on your own?!

Chances are some of these thoughts have crossed your mind…

  • My design skills are solid, but I have no clue how to run a business…

  • I’m already freelancing but like…am I doing this right?!

  • What do I charge? How do I present my work? How do I find clients? How do I go full time?

  • Arghhhhh another day of boring, uninspiring graphic design work…kill me now

  • The imposter syndrome is real, there’s no way I can actually do this…is there?

  • Travel life is calling my name, but how am I supposed to travel on 4 weeks annual leave?

  • I’ll be my own boss one day… just gotta wait till I’ve got ‘boss level’ confidence

As soon as the freelancing seed is planted in your mind, there’s an exciting pull towards all the possibilities that come with creating a career and lifestyle that truly lights you up.

BUT THERE’S ALSO A BIG, SCARY SHADOW TAPPING ON YOUR SHOULDER EVERY 5 MINS — REMINDING YOU THAT YOU DON'T HAVE THE CONFIDENCE OR KNOWLEDGE TO MAKE IT HAPPEN. YET.

I’m not a mindreader, but I have been in your exact situation…so believe me when I say all the confusion & second guessing is real. I hear you!

KIA ORA, LEAH HERE!
Lead Designer & Director at Sylvia Creative

I’m an adventure-loving soul with an obsession for all things design. I’m also an example of someone who's walked this road before…gone through design school, worked for the man, quit my job to travel the world & launched a freelancing business while doing so.

Wanna know the secret?

There isn’t one, besides the drive to keep improving (annoying right?).

But something I’ve learned from building my own brand over the past 6+ years is that being a successful freelance designer is less to do with your technical skills, and more to do with your business skills.

It’s about getting the right foundations, systems and client processes in place. Because once you’ve nailed those, everything seems to click.

If only there was a course that packaged up all of this essential knowledge and delivered it in a fun, fresh and easy-to-follow format?!

INTRODUCING

YOUR SHORTCUT TO BOSSING LIFE AS A FREELANCE DESIGNER & STARTING YOUR OWN GIG WITH CONFIDENCE

Freelance Untangled is here to give you everything you need to make the leap from where you are now to where you want to go.

You’ll get a solid understanding of what freelancing actually entails, actionable steps for getting started and running your own freelancing business and support from a mentor who’s been there, done that, and genuinely wants to see you succeed (that’s me!)

BECAUSE LEARNING HOW TO DESIGN IS ONE THING — BUT RUNNING A SUCCESSFUL BUSINESS IS ANOTHER BEAST ALTOGETHER.

That’s why Freelance Untangled is here! To bridge the gap between theory and practice.

Here’s what you’re in for

  • 15+ HOURS OF DIGESTABLE VIDEO CONTENT

    You won’t be given a boring document and sent on your merry way. The course content is presented in a way that designers learn best — think bite sized video tutorials (that look cool AF), a downloadable workbook, LOADS of actionable steps and bonus masterclasses with 3 industry pros!

  • 8 MEATY MODULES

    Over the course of 8 modules, you will learn everything you need to know about taking on the world as a freelancer — including key steps within the client journey. You’ll then get directed to the 80 page workbook to action your learnings as you progress through the course.

  • REAL TEMPLATES AND PROCESSES

    You won’t see a generic resource in sight. Instead, you’ll get direct access to the tools, strategies, templates and processes I use in my own business daily — the same ones that have helped me land $10k+ clients & scale Sylvia Creative to a 6-figure business.

  • SELF-PACED OVER 6 MONTHS

    Once you sign up, the modules are drip fed weekly (you’ll work through them one by one) to keep you on track. Yay for more fun and less overwhelm! While you may find 2 months is plenty, the content is accessible for a full 6 months — which gives you heaps of time to revisit areas you need extra support in, while growing your freelancing business at the same time! Absolute win.

  • A COMMUNITY THAT HAS YOUR BACK

    The Freelance Untangled Facebook group (which you’ll have lifetime access to!) offers a safe and uplifting space to ask questions, share your progress and connect with other designers who are going through the same freelance challenges and triumphs as you.. You can also expect ad-hoc live Q&A calls with me too, giving you the opportunity to pick my brain on absolutely anything.

  • OPTIONAL 1:1 MENTORING WITH ME

    When you sign up you’ll have the option of adding 3x 1:1 mentoring sessions with me. This is where you can take full a)dvantage of my expertise and experience as someone who has walked this road before you. My brain is 100% focused on your personal situation during these sessions — they’re designed to bring added clarity, direction and accountability to help you reach your goals faster.

By the end of our time together…

You’ll feel much more clued up on ‘how this whole freelancing thing works’ and have the confidence to offer your unique services to the world, grow your client base, overcome fear & officially run your own business!

Wondering what this *actually* feels like? Here’s what some founding students had to say…

Meet your Modules

    • What Freelancing is

    • The perks of Freelancing

    • What it takes to be a Freelance designer

    • Day to day management of my design business

    • Project management software

    • Tips for Freelancing from home

    • How to transition from part time to full time Freelancer

    • Traveling while Freelancing

    • BONUS MASTERCLASS WITH BISOU CREATIVE…HOW TO MANAGE YOUR BIZ LIKE A BOSS WITH NOTION

    • Defining your WHY

    • Creating a business plan

    • Goal setting

    • Business ducks in a row (what you actually need to do)

    • How to set up your emails

    • How to set up a folder structure for your design WIP

    • Designing your logo

    • Fine tuning your services

    • The whole point of a portfolio and WHY digital is better

    • What platform to use

    • What to include in your portfolio

    • Passion projects - why they matter

    • How to present your portfolio

      • Project Mockups

      • Beautiful Graphics

      • Brand Photography

    • Tying everything together

    • Maintaining your portfolio

    • What’s the tea on pricing

    • Why design is so expensive

    • My pricing journey - beginning to now

    • How to price yourself

    • Different pricing models

    • Situations where you can charge more

    • Raising your rates

    • Pricing truth bombs

    • How to feel worthy of your rates

    • What clients actually care about

    • Client red flags to watch out for

    • White label services and how they help your business

    • How to find clients

    • How to diversify your income

    • Feast & famine + how to manage it

    • Website must haves to help you attract new clients

    • Example of my clients won vs. lost for 2022

    • BONUS MASTERCLASS Q&A WITH KRISTY FROM PINK PONY CREATIVE

    • Pre-selling

    • Client onboarding process - from client enquiry to securing the client

    • Sales calls

    • How to invoice clients

    • Project Proposal

    • Welcome pack

    • Defining branding terminology

    • What is the design process

    • Client questionnaire / strategy session

    • Research & analysis

    • Creative strategy & moodboard

    • Design phase

    • How to present branding concepts to clients

    • Refinement phase

    • Additional collateral

    • Brand guidelines

    • What to include in your final file export

    • Client off-boarding process

    • BONUS MASTERCLASS ON BRAND STRATEGY WITH SOUTH CO. STUDIO

    • Cultivating a growth mindset

    • Dealing with imposter syndrome

    • Roadmap to overcome creative block

    • How to manage unhappy clients

    • Self-care practices you can implement today

    • My favourite wins and fails in business

    • 10 day Instagram challenge

    • How to overcome fear and gain confidence in your business

Bonus Masterclasses

  • Kristy from Pink Pony Creative

    Q&A session; Unleash Your Creativity and Utilise Social Media to Build Your Dream Design Studio!

  • Cahlia from South Co. Studio

    Demystifying Brand Strategy and the Mindset Blocks that stop us from stepping into our role as a Brand Strategist

  • Imogen from Bisou Creative

    How to Manage your Business like an absolute BOSS with Notion

Is freelancing *really* that good?

Let me be clear — working for yourself is not the easiest gig in the world, but once you start gaining momentum, the opportunities are endless.

  • Live and work on your terms

    Maybe you want to balance work & mum life without burning out. Maybe you want to spend 6 months of the year travelling. Maybe you want to spend every Friday by the pool with a chilli marg in hand. Whatever the motivation — freelancing offers unrivalled flexibility so you can live the lifestyle you want.

  • Work on projects that light you up

    Life is just too short to work on boring projects or be in a role that doesn't inspire you. Us creatives have a need to explore… to make… to create. Working for yourself gives you full control over the work you take on, and the work you say ‘thanks but no thanks’ to. This is a powerful way to honour your mental health and career simultaniously.

  • Uncapped earning potential

    When you’re the boss, every hour you put in is investing back into you. The better your skills and experience, the more valuable you become to your clients and you can charger higher rates for this! If you’re willing to put the work in, absolutely anything is possible. A 10k client? 6 figures a year? IT’S ALL POSSIBLE when you’re your own boss.

FULL
COURSE

$1999 NZD

PRICE INCLUSIVE OF GST

Pay in full save $200 NZD

Or pay in 6 monthly instalments of $367 NZD

8 core modules
3 bonus masterclasses
Private Facebook group for life
80 page workbook
Project proposal template
Creative Strategy & moodboard template
Brand concept presentation template
Brand guidelines template
Additional resources
Immediate access for 6 months upon sign up

Your investment

FULL COURSE PLUS
3X 1:1 MENTORSHIP SESSIONS

$2699 NZD

PRICE INCLUSIVE OF GST

Pay in full save $200 NZD

Or pay in 6 monthly instalments of $483 NZD

x3 45minute 1:1 mentorship sessions
8 core modules
3 bonus masterclasses
Private Facebook group for life
80 page workbook
Project proposal template
Creative Strategy & moodboard template
Brand concept presentation template
Brand guidelines template
Additional resources
Immediate access for 6 months upon sign up

PS: Once you’re selling your design services for $2000, you will have paid off this course with ONE client project (ummmm how good is that?!) — and it’s my goal to help get you there in the next 6 months.

FREE WEBINAR TRAINING

How to go from fledging to FLAWLESS freelancer

LET’S RECAP REAL QUICK

You + Freelance Untangled are a match made in creative heaven if:

  • You’re dying for some mentorship from someone who’s walked this road before and knows the ins and outs

  • You're already freelancing but you're constantly asking yourself “am I doing this right?!”

  • Client enquiries are coming in, but you’re so unsure of your pricing and processes that you’re holding yourself back from taking things to the next level

  • You've been wanting to go freelance for years, but get overwhelmed with where to start

  • You’re ready to commit, to change up the game, to be your own boss and to start living life on YOUR TERMS!

  • You already know how to design (maybe you’re a junior graphic designer / doing a graphic design internship / have been working for the man for what feels like forever)

  • You have a tendency to type ‘NZ freelance jobs’ into Google and then close your browser *immediately* due to imposter syndrome

  • You want to go traveling but don’t want to miss out on those important career building years. Well guess what?! You can do both!

  • You want some other design pals who are facing the same challenges and triumphs as you are!

Working for yourself isn’t easy — you have to REALLY want it — but I promise it’s 1000% possible

By the time you’ve finished the course, you’ll be able to:

  • Ask the right questions to set your projects up for success 

  • Understand where to find graphic design work & what to include in your portfolio to win dream clients

  • Confidently take a client through the creative branding process

  • Define your ‘why’ and your big picture goals 

  • Set your pricing for graphic design work (and start charging your worth!)

  • Understand the entire process of working with a client (from finding & securing new business through to how to present graphic design work)

  • Lean on your new biz friends for support 

  • Start your own gig with confidence!

FAQs

  • Nope (that’s one of the perks of freelancing, right?). All you need is some self motivation and reliable WIFI.

  • Hell yes! Not only is my mug/voice taking you through the video content, you’ll have unlimited access to my brain via the Facebook page where you can ask me anything. There’s also the additional 1:1 mentorship sessions, which are a great option for those who want super personalised, hands-on help and extra accountability.

  • We have designed Freelance Untangled with brand designers in mind but the focus is more on the elements of running a freelance design business, rather than a specific type of design. So whether you want to specialise in packaging, branding, or graphic design in general, you can apply what you learn to any other areas of these areas.

  • No. This course is for designers who are already skilled in their craft, but lack the knowledge/confidence to turn their skills into a business. So to really benefit from this course, you must be proficient with Adobe Creative Cloud.

  • Due to the nature of Freelance Untangled being a digital product, we unfortunately won’t be able to offer refunds. If you have any worries or questions at all about whether it’s the right fit, flick me an email here and we’ll figure it out together!

  • 6 months should be ample time to move through Freelance Untangled. Any longer and your motivation to take action may slip! In saying that, I understand shit happens, so you can flick me an email HERE and we can figure it out together!

  • Everything is available through your client portal login on a course platform called Teachable. The content is released in steps — so you’ll start with Module 1, and once that’s completed, Module 2 will become available and so on. This is to help keep you on track, and to ensure the content isn’t overwhelming.

  • You will be asked to set up an account with Teachable right away then you’ll be directed to the curriculum where you can get started — It’s all super straightforward.

  • You’ll have access for 6 months, so you can learn at a pace that feels achievable (whether that’s taking the full 6 months or going through everything twice!).

  • 100% yes! If this is the first real investment in your freelancing career, it’s bound to feel a little scary. I had exactly the same ‘holy crap’ moment when I did my first course, but you know what? I committed fully to the experience, and got some pretty big results. If you dream of clients paying you 2…3…5+ thousand dollars for your services one day, you’ve got to be willing to invest in yourself too. In saying this, the great thing about Freelance Untangled is that it’s an evergreen course, meaning you can start whenever the time is right for you.

  • This course is specifically designed for graphic designers only. This is so that we can ensure we can get really specific on our topics and learnings

  • Unfortunately not at this stage but keep checking back as this may change in the future.

Help - I’ve got more questions

✿ I love questions ✿

ONE MORE TIME FOR THE PEEPS IN THE BACK

Your investment

FULL
COURSE

$1999 NZD

PRICE INCLUSIVE OF GST

Pay in full save $200 NZD

Or pay in 6 monthly instalments of $367 NZD

Immediate access for 6 months upon sign up

FULL COURSE PLUS
3X 1:1 MENTORSHIP SESSIONS

$2699 NZD

PRICE INCLUSIVE OF GST

Pay in full save $200 NZD

Or pay in 6 monthly instalments of $483 NZD

Immediate access for 6 months upon sign up