Creative Strategy & Moodboard Template

A Creative Strategy and Moodboard document ensures that you (the designer) and the client are on the same page before you put pen to paper and dive into the design. It provides the foundational ground work to guide you in designing the most effective work that aligns with the clients business goals and values. This is how you can ensure your designs hit the mark and achieve results.

Designed to elevate your creative projects, this 17 page template includes:

• Education on why this part of the process matters

• Education on the difference between brand mission, vision and values

• Mission statement + how you plan to achieve the mission

• Vision statement

• Brand values

• Target audience

• Target audience avatars

• Tone of voice

• Competitor analysis + defined differentiators

• Key words for visual direction

• Visual moodboard

• Targeted feedback questions to ask the client

*Due to the nature of this digital product, there are NO REFUNDS OR EXCHANGES and all sales are final. 

**The text inside the template is placeholder text with some prompts so that you can fill in the blanks with your own business processes, systems and other information unique to you.

***Packaged file supplied in Adobe InDesign